Twenty-five years ago, David Cox, emerged into the hardwood lumber scene during his tenure at a competing software systems developer. It was there he developed a deep knowledge and interest in the industry that accelerated his career. During his previous employment, Cox quickly became a prominent individual amongst the logger and saw milling communities. Customers took favor in engaging with him because of his problem solving abilities and swift resolution to even the most challenging issues. Nearly two decades into his work, Kent Duncan, was hired into the same firm under the creative and marketing department before later transitioning to a sales position. The two forged a strong friendship almost immediately due to their like interests and respect for one another’s work ethic. Eventually small talk graduated to deeper discussions which revealed the two shared similar frustrations with the lack of quality control and dedication to customer care. Nearly four more years elapsed before the two had shared a revelation they had to pursue. With their minds made up, the two men, began working many late nights developing a plan for both their departure and the company they would soon launch.